Putting purpose to work
Something odd has happened in business. Over time, business thinking has been so honed and so perfected that it’s now down to its raw elements — revenues and managing resources. Through this process, businesses may be missing out on some fundamentally powerful and useful mechanisms that drive behavior, performance and organizational success. One of these mechanisms is the notion of purpose. Purpose seems to be have been appropriated — or misappropriated — as “cause ” in mod
