How Apple upset the apple cart
Apple’s first post-Jobs as CEO event in October 2011 may have been the most shocking presentation we’ve seen from Apple since Steve Jobs announced a strategic partnership with Microsoft. What with all the hoopla surrounding what Apple could and would do in a post-Jobs era, it was shocking just how overtly the event advanced the narrative that Apple is rapidly advancing into its post-peak years without Jobs. Let’s break this down into the components where communications, sto
