I recently came across a blog post by Don Norman (Design thinking: A Useful Myth) where he argues that “design thinking” has become more of a marketing term than a magical and somewhat mystical discipline. From a professional perspective, I tend to resist using the term “design thinking” in go-to-market messaging for Capital D Design, yet there is certainly a large element of design thinking in the mix in terms of what CapD aims to offer in terms of value. And I don’t think