Can research mislead designers?
n a recent article, website usability guru Jakob Nielsen uses research and the traditional scientific method to explain — once and for all — why marketers and designers should stop putting ‘fluffy pictures in web pages in order to to jazz up the page.’ In his study, he shows us how people’s eyes actually look at content on pages using eye tracking tools. It’s quite scientific, and it proves quite convincingly that people skip by those traditional “business setting” photos th
