Apple’s first post-Jobs as CEO event in October 2011 may have been the most shocking presentation we’ve seen from Apple since Steve Jobs announced a strategic partnership with Microsoft. What with all the hoopla surrounding what Apple could and would do in a post...
At the All Things D conference earlier this year, Apple CEO Steve Jobs articulated what I felt was a substantial brand-driven statement: “All we want to do is make better products.” This statement might seem quite obvious and insanely simple, but I see it as a clear,...